Most People Are Not Early Adopters

Early Adopters are rare (13.5% of people).

Time and time again, Early Adopters get the gold while the majority are left with worthless pebbles.

Why aren't there more Early Adopters?

🧠 Our brains...

• are wired for us to conform to our surrounding tribe
• predict that going against the tribe equals death

We all know about adoption bell curves, aka the Rogers Diffusion of Innovation Curve.

Most people are in the majority. Shocking!

Most people won't adopt new thoughts, ideas, or behaviors until it feels like "everyone else is doing it."

All Brains are Majority Conformists

Our contrarian [genealogical] ancestors died when they left the tribe. We didn't get their genes. Their family tree stopped.

We got conformist genes from our [genetic] ancestors who did "what everyone else is doing." Like most behavior, this is unconscious. We do it without noticing.

Early adopters are the 13.5% of people crazy enough to override their conformist genes. Driven by curiosity, yearning, purpose, and who knows what else.

Early Adopters have an edge.

The Majority Have No Edge

By the time a new behavior is adopted by the majority (68% of people), it loses its magnitude of leverage. Once everyone is doing it, the scarcity is gone. The magic is lost.

It produces a smaller output and/or requires a larger input. Mediocrity abound.

Most business owners choose to use outdated, ineffective practices (and business assets)... not because they're better, they aren't. But simply because of a bug in their Unconscious Operating System.

Deep in the unconscious, there's a program saying true innovation = death, while conformity = survival.

As a result, 60% of businesses don't even make a profit. They just survive. Like their brain wanted them to. It's human nature.

Your competitors have this same bug. This presents an opportunity.

You Have a Choice

Statistically, you're part of the majority. That means your unconscious programs are optimized to survive and therefore fail [to achieve the outsized success that's within your human potential]. But, you can change this.

You can make a conscious decision to become an Early Adopter.